At Krispy Kreme, we don’t just make doughnuts – we create moments of joy. Since opening our first store in 2003, we have been spreading smiles across Australia and New Zealand with our handcrafted, melt-in-your-mouth treats.

We are looking for a full-time, 13-month parental leave cover, to help bring our marketing campaigns to life by effectively managing all marketing campaigns, advertising partnerships, and communication channels across our omni channel business in Australia and New Zealand.

The Opportunity

The Assistant Brand Manager will be the linchpin between the brand team and the cross functional marketing team, operations, and commercial. You will work closely with Design and eCommerce teams as well as other key internal and external stakeholders to bring our brand to life through excellent campaign execution. 

In this Wonderfully Original role you will be responsible for: 

• Execute end-to-end data-driven marketing plans for all campaigns across all channels in AU and NZ to deliver the agreed marketing KPIs
• Coordinate advertising and promotional activities
• Manage social media channels in alignment with Marketing Calendar, including content creation, paid social strategy and implementation, content scheduling and publishing
• Manage campaign development by consulting with key stakeholders to establish KPIs, prepare campaign briefs, set project plans, brief agencies, review creative and present recommendations
• Drive campaign implementation through day-to-day management of agencies, suppliers, and partners; and coordinating creative, production, data selections/extracts, stakeholder signoffs; and continuous performance forecasting and reporting
• Build and manage effective partnerships with both the marketing and commercial team, as well as strategic partners, marketing agencies and suppliers
• Analyse and report on marketing, social media, sales, and retail performance data to generate insights and strategies that drive conversion and customer wonder, including post-campaign analysis. 
• Support the Senior Brand & Comms Manager in managing the marketing budget across campaigns and activations, while maintaining accurate spend records and ensuring alignment with finance processes.

We embrace individuality and foster a workplace where everyone feels seen, heard and valued. We train for skills, however, there are just some things we need from you:

• Highly organised with a strong focus on project management to manage multiple deadlines. 
• On the pulse with cultural trends and news
• Able to work independently, show initiative, and determine priorities
• Able to liaise with a variety of people to obtain both cooperation and commitment
• Excellent written and verbal communication, with a strong eye for design, tone and attention to detail.
• Hands-on, adaptable and solutions-oriented
• Focused on delivering against commercial KPIs
• A commitment to working with a culturally diverse workforce.
• Integrity and a commitment to ethical operations.
• Confidence, passion and enthusiasm about the customer experience and the Krispy Kreme Brand.

Qualifications and Experience

• Degree in Marketing /Communications preferred
• Minimum of 3 years relevant brand, communications, PR, social or marketing experience
• Experience within the FMCG/Retail industry or within an agency environment managing relevant or similar accounts
• Experience in executing and delivering integrated marketing campaigns
• Strong project management and stakeholder management skills

Why Join Us?

If you're a a proactive, creative thinker with a passion for brand storytelling and campaign execution, and you thrive in a fast-paced, collaborative environment- we’d love to hear from you.

At Krispy Kreme, you're not just taking a job - you're joining a movement of joy-makers, community-shapers, and wonderfully original people. Come for the doughnuts, stay for the culture. Apply today! 🍩