Everything we do at Krispy Kreme is about connecting people to moments of shared joy. It is in our DNA and is what makes Krispy Kreme a sweet place to work. We cultivate a culture where our peeps can be proud to be who they are, and their uniqueness is celebrated by their peers. At Krispy Kreme, everyone can shine and flourish in their very own wonderfully original way.

The Role

Krispy Kreme is in a very exciting phase of our journey with strong plans for growth. To deliver on our plans we need someone with drive, passion and a high level of commercial and strategic capability who wants to be empowered to make a difference and deliver growth by managing our wholesale relationship with our Major Partner.

The National Account Manager is professional, proactive and collaborative in their approach, competent influencing both strategic and operational decisions to deliver mutually agreed targets.

The National Account Manager leverages their knowledge of proven account tactics and strategies, as well as their own entrepreneurial spirit, to create and implement initiatives which drive performance and grow the business in their channels.

We love having a friendly, fun and professional working environment. Working for Krispy Kreme means being part of the magic. It means being a key part of our success. 

Every day at Krispy Kreme presents different challenges and while you will need to be flexible and adaptable to meet them all, there are some tasks that will form the backbone of your work as a National Account Manager:

• Acting as the principal liaison between Krispy Kreme and our Major Partners
• Proactively managing all strategic and day-to-day activities of the relationship with our Major Partner
• Building and proactively managing the relationship between key stakeholders within Krispy Kreme and our Major Partner.
• Providing accurate forecasting for sales, volume and trade spend. Communicating these to all relevant stakeholders
• Proactively working with customers to ensure Krispy Kreme’s in-store execution is delivered to a high standard
• Actively engage at store level to drive KK brand presence and performance
• Develop and execute store plans to ensure shop ability and improve performance
• Developing and executing business plans and campaign strategies in conjunction with Manufacturing, Marketing and our Major Partner
• Designing and implementing business strategies and plans in order to achieve the goals of Krispy Kreme and our Major Partner
• Creating and communicating reports and reviews on all aspects of our business activities with our Major Partner.
• Scheduling and managing regular and ad-hoc meetings with our Major Partner, and internal & external stakeholders.

What you can bring to the team

We firmly believe in hiring for cultural contribution and training for skills, however, there are some things we need from you:

• The ability to negotiate and influence others to achieve positive business results
• General business planning and financial planning acumen and the ability to see the big business issues for the client and help the client manage their business.
• A dynamic, proactive mindset with an eye for detail and a high level of preparedness.
• The ability to analyse and use data and business metrics to create and achieve business outcomes.
• An understanding of the importance of being accountable for the performance of all aspects of the relationship with our major Partner.
• The ability to create understandable and influential pitch documents and to use them to the benefit of Krispy Kreme and our Major Partner.
• Ability to build and successfully manage relationships with internal and external stakeholders that deliver business results
• An understanding of how initiatives are brought to life and an ability to influence at all levels of the business to ensure this happens effectively
• A proactive team player who enjoys finding solutions that develop and strengthen relationships
• Strong collaborative and creative skills.
• A commitment to working with a culturally diverse workforce.
• Integrity and a commitment to ethical operations.
• Confidence, passion and enthusiasm about the customer experience and the Krispy Kreme Brand.

Education

• University Qualifications in Business, and/or a related discipline.

Experience

• 3+ years’ experience in similar role at a CPG/FMCG company preferably in the P&C, Grocery or QSR channel.